So you want to start a business?
Let’s not mess around – it’s hard, the hard part is sticking at it, you get out what you put in.
I’m a firm believer that you can monetise anything, old rope, farmed seaweed – you name it. Put the effort in, differentiate yourself, market it – and keep at it.
- Find a need (preferably a niche) and go for it
- Learn to market yourself, engage with people online / offline – in a meaningful way
- Get online – make sure it’s SO easy-to-use, strip out the waffle
- Search engines are great, but content is king – BE ORIGINAL
- Be the customer, know what people want – and BE EXPERT
- Provide a great service, follow up on everything, DELIGHT PEOPLE
- Learn how to upsell and compliment your service
Take advice, research and learn, check out my full-fat blog on how to start a business
1 Find the niche and go for ti
So often, you’ll see someone else’s success and replicate it.. WRONG, if you can improve on it great – but the best business should be totally unique and solve a problem, or address a gap
To increase your chances of triumph, start with a market, research and find a group of people who need a solution to a problem. The internet makes this kind of market research easy:
- Visit online forums to see what questions people ask and what problems they’re trying to solve.
- Do keyword research to find keywords that a lot of people are searching, but for which not many sites are competing.
- Check out your potential competitors by visiting their sites and taking note of what they’re doing to fill the demand. Then you can use what you’ve learned and create a product for a market that already exists–and do it better than the competition.
Proven formula makes visitors engage the moment they arrive at your site… then you can lead them to purchase:
- Stimulate interest with a captivating strapline
- Tell them how you can help them
- Set out why they need you, over others
- Tell them about your successes
- Explain why your product is so awesome
- Offer an incentive, money off – free shipping, anything to get your first sale
- Underwrite you claims, “or your money back”
- Create time limited offers – “last few items” “expires at midnight”
- Push for the sale, contact those who abandon, and quickly
3: Get online and make it slick
Keep it simple, limit the sales process to 2-steps, keep it clean and simple
- Choose one or two plain fonts on a white background.
- Make your navigation clear and simple, and the same on every page.
- Only use graphics, audio or video if they enhance your message.
- Include an opt-in offer so you can collect e-mail addresses.
- Make it easy to buy–no more than two clicks between potential customer and checkout.
- Your website is your online storefront, so make it customer-friendly.
The next steps will appear in Tuesdays post…
Contact me for more details, I provide consultancy for start-ups… just get in touch!