The more you spend the more sophisticated you get, the more money you make,
otherwise you are leaving money on the table – much more than the saving!

email 1
Broadcast Vs Triggered

  • Email should be approx. 25% of revenue from digital channels, we see more like 30%
  • 66% email revenue should be from broadcast and 33% from triggers
  • Average open rate for broadcast approx. 13.8%, conversion rate average 3.7%